LoopSide · from the hiring side of the table

I rejected your CV.
Now let me fix it.

For engineers, PMs and aspiring leads who'd rather not be the easy no. I spent years as a CTO screening CVs and running interviews — here's what I was actually looking for.

Alex Morgan

Senior Software Engineer · London

p. 1/2

Summary

A passionate, results-driven team player who thinks outside the box and is eager to leverage synergies.

← 8 seconds in, I stopped reading

Experience

  • Responsible for working on the backend services team.
  • Cut checkout p95 latency 1.8s → 340ms across 4M requests/day.this. more of this.
  • Helped with various other projects as needed.

Skills

Microsoft Word · Teamwork · Fast learner

Rejected
CVs screened
1000+
Interviews run
500+
Years hiring
15
Role
Ex-CTO

Three ways in. Pick the one that matches your problem.

01 · CV Review

I mark up your CV like I'm screening it

Line-by-line annotations on the version you're actually sending out.

Worked on improving system performance.

margin note: numbers, or it didn't happen

  • Full commented CV back in 3 working days
  • Rewritten summary + top 5 bullets
  • Genuine human review, not just AI suggestions
  • Optional 1:1 review (£10)
Pass

02 · Interview Mastery

The interview, taught by the person on the other side

Self-paced video. Watch it in a week, use it for a decade.

  1. 01Making your CV stand out
  2. 02How to not ruin the interview at the start
  3. 03Build rapport and having charisma
  4. 04Presentation skills
  5. 05How to talk about technical experience
  6. 06And much more...

03 · Tailored Coaching

1:1, on your actual loop

A complete package built around the roles you're in the middle of.

  • Tailored Interview Coaching
  • Mock Interview
  • Detailed CV Review
  • Post interview debrief
  • Email support

Why listen to me

I was the no.

I spent multiple years as a CTO. I built the hiring loops, wrote the scorecards and sat in the debriefs where your name came up for four minutes and then didn't again.

I've read 1000's of CVs. Most of the rejections weren't about talent - they were about a summary nobody could parse, bullets with no outcome in them, and answers that fell apart on the second follow-up.

I don't do affirmations. I tell you what a tired hiring manager sees at 6pm on a Thursday, and what to change so it lands differently.

Status: still doing interview panels. Still taking notes.